PROJECT OVERVIEW

As the Vice President of Design in the MacEwan University Commerce Club, I was tasked to redesign their old WordPress website.

CLIENT

MUCC

PRODUCT

Website

ROLE

UI/UX Designer

TIME

2 Weeks

GOALS

Conduct research on the club and organize the content needed for the website
Develop a brand identity that matches the club's tone

CHALLENGES

Create a website that is both functional and unique
Organize the website's content in a user friendly way

ROLE

UI/UX and Visual designer
Redesign the whole old website by making it more visually engaging
Maintaining the website and keeping it up to date with events hosted by the club

DISCOVER

Old Site Analysis

I began by analyzing the old website and determining the features that needed improvement. For example, the landing page was lacking content that a user would typically look for when visiting the website. The typography and colour scheme of the entire website also needed improvement, as some parts were lacking hierarchy and clarity.

DEFINE

Club Research

In order to be successful with this project, I conducted research on the club and what the club was all about. Being part of the club and meeting other executives helped me understand the values and purpose of the club. Getting to know the club allowed me to figure out what content to put into the website and how to organize them in a way that made sense.

DEVELOP

Visual Identity

Establishing a brand identity before designing the website is important in order to be organized with the styles that I am using; this includes typography and colour. The reason for the shift from red to blue was to make our club stand out and use a colour that is different from the red that the university uses.

DELIVER

Prototype

Since the old website was made with WordPress, I was able to familiarize myself with the software and learned how it worked. I designed and developed the website using Canva, as it was the only software that everyone in the club had access to.