Website Analysis

The first step was to evaluate the existing Viva Clayworks website and identify usability issues. I reviewed each page, noted gaps in navigation, content clarity, and hierarchy, and highlighted opportunities to simplify how users find classes, workshops, and firing services.

User Persona

To understand who the website serves, I defined key user groups based on their goals and experience with pottery. From this, I created a persona that represents the studio’s main audience, helping guide decisions around content, navigation, and what information users look for most.

Sitemap Analysis

I mapped the original site structure and identified confusing or redundant sections. From there, I reorganized the sitemap to create a clearer path for users, grouping related content and ensuring classes, firing details, and studio information are easier to access.

Visual Identity

I developed a refreshed visual direction for the site, pulling inspiration from pottery textures, earthy tones, and the studio’s handmade aesthetic. This style tile established the colour palette, typography, iconography, and imagery that shaped the redesigned interface.

Wireframes

With the structure and visual direction in place, I created low-fidelity wireframes in Figma. These explored layout, content placement, and navigation flow, allowing me to test different ways of presenting class information, firing guidelines, and studio details before moving into development.